I was interviewed recently by a journalist who wanted ideas on how women can be taken seriously in meetings. I offered a few tips, including one which I didn’t think was particularly contentious; “Change ‘Perhaps we should be looking at the impact this decision might have on future work?’ to ‘We need to consider the impact this will have going forward.’ Be definitive – not the ‘curious woman’ who poses statements she knows the answer to, as questions. The journalist then came back to me asking me to change the ‘declarative statement’ I had offered, because she thought it sounded too “aggressive.” Now aggressive is a word all working women run screaming from – it’s a worry that too frequently keeps us from speaking our minds in an effort to ‘play nice’. This journalist is a friend, but I went back to her and said that perhaps the reason my suggested change sounded aggressive was because, as a woman, directive statements and declarative tone was not something she normally used. A day later, and on this same point, a friend, Janine Stewart, sent me this fantastically funny youtube video about the importance of speaking with conviction which sums it up even better than I can. Enjoy! For more stories on profile raising click here.

















Loved this video! It really illustrates how the way we say something can impact the listener and potentially end up having less impact, like, you know what I mean?
Posted by: Liz Kamei | April 08, 2011 at 12:34 PM
Loved the video. Since I first learnt about being definitive I've noticed that I say 'We should do x' in some contexts and 'I think we should do x' with an unspoken 'but, you may have another opinion' in others.
Posted by: Esther Haines | April 06, 2011 at 08:25 AM